SEO / Web Marketing

Internet marketing or e-marketing, also referred to as i-marketing, web marketing, or online marketing, is the marketing of products or services over the Internet ususlly using e-bulletins to send targetted email campaigns to a database of prospective customers.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broad scope because it applies to a wide range of digital media such as the Internet, e-mail, and other technologies..

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.

The main benefits of e-marketing are outlined below..

Increased response rates in e-marketing over traditional direct marketing.

Fast, flexible and responsive - taking days to produce and evaluate results rather than weeks. By using e-marketing, the response can be immediate.

Inexpensive to produce and personalize as opposed to printed material

Easy to target, track and measure.

Easy integration with print and other "offline" campaigns.

All the feedback and marketing data can be obtained and analyzed to improve the
E-marketing strategy and response rate for the next campaign.

Building your online identity.

To get an effective e-marketing up and running there are several simple steps to follow. These include getting together a database of clients to whom you can market your products or services.. If you do not have this then the first thing to concentrate on will be building a database of targetted customer email addresses. One method used here is using an email collection form on your website & directing online traffic to this form. This direction can come in the form of online competitions and other campaigns through online and offline media.

Once you have your customer database, you simply put together a word document of what offers or services you would like to advertise. We design a template & place these in an attractive layout together with your logo and some suitable imagery and send you a sample for approval.

Once approved the e-bulletin is sent to your database and a report is compiled so that you can gauge the effectiveness of your campaign. This report shows how many people opened or clicked on the e-bulletin together with the link they clicked on.

This will help you to see what product/service is of most interest to your customers as well as the overall interest in your campaign.

The samples below are online versions of e-bulletins that were sent by email...

Motoring - garages.ie »

Education - findacourse.ie »

Services - dynosecure »

Travel - Cassidy Travel »

Travel - Classic Resorts »